Our Story
Three decades of British craftsmanship and textile excellence
A Legacy of Excellence
Founded in 1987 on London's prestigious Sloane Street, Mikepryor UK has become synonymous with luxury bedding and home textiles of unparalleled quality.
Our journey began when Victoria Ashworth, a third-generation textile artisan, recognised a gap in the market for truly bespoke, handcrafted linens that combined traditional British craftsmanship with the world's finest materials. What started as a small workshop has grown into a trusted name among discerning homeowners, interior designers, and boutique hotels across the United Kingdom.
Every piece we create tells a story of dedication, skill, and an unwavering commitment to excellence. From sourcing the finest 800-1000 thread count Egyptian cotton to hand-embroidering intricate monograms, we ensure that each item meets our exacting standards.
Our Values
Quality First
We source only the finest materials from trusted suppliers worldwide, ensuring every thread meets our rigorous standards.
Handcrafted Excellence
Our master artisans bring decades of experience, treating each piece as a work of art worthy of becoming a family heirloom.
Sustainable Practices
We're committed to ethical sourcing and sustainable production methods that respect both people and planet.
Personal Service
Every client receives dedicated attention, from initial consultation to aftercare, ensuring complete satisfaction.
Meet Our Team
Victoria Ashworth
Managing Director & Founder
With over 35 years in luxury textiles, Victoria's vision and dedication have shaped Mikepryor into the prestigious brand it is today.
Thomas Pemberton
Creative Director
A graduate of the Royal College of Art, Thomas brings innovative design sensibilities while honouring traditional craftsmanship.
Eleanor Fitzwilliam
Operations Director
Eleanor ensures every order is executed flawlessly, from material sourcing to final delivery, maintaining our reputation for excellence.
Our Craftsmanship Process
Material Selection
We personally visit suppliers to select the finest Egyptian cotton, European linen, and merino wool, ensuring only premium materials enter our workshop.
Design Consultation
Our designers work closely with you to understand your vision, preferences, and interior aesthetic, creating bespoke designs that reflect your style.
Handcrafted Production
Master artisans cut, sew, and embroider each piece by hand, applying techniques passed down through generations of British textile craftspeople.
Quality Assurance
Every item undergoes rigorous inspection to ensure it meets our exacting standards before being carefully packaged and delivered to your door.
Experience Heritage Quality
Visit our Sloane Street showroom or request a consultation to begin your journey.